The director of enrollment management reports directly to the head of school, is a member of the administrative leadership team, and partners with other administrators to develop and implement a strategic enrollment plan for the school. The ideal candidate will have admission and enrollment management experience, high integrity, outstanding interpersonal and organizational skills, and the energy to participate in a fast-paced office. Must be able to convey the many benefits of the Browne Academy experience and be familiar with the competitive independent school market in the Washington, DC, region. In addition to articulating a vision for how best to identify, enroll and retain highly qualified students, the director of enrollment management will manage the daily operations of the admissions office and facilitate the financial aid process.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
• Oversee the process of admission, enrollment and financial aid for new students to the school. Present the school to prospective parents and students; handle applications and communications systematically and efficiently; conduct interviews with applicants and parents; arrange admission testing and student visits; secure necessary student credentials; and communicate final decisions to prospective families.
• Critically analyze application data and cultivate relationships with prospective students, identifying strengths, opportunities for improvement, and capacity for growth.
• Serve as the chief spokesperson for the school during the admissions process. Understand the unique history, traditions, offerings, and culture of Browne Academy. Advocate for qualified prospective students, and clearly articulate to the families the advantages and opportunities inherent in the Browne Academy experience.
• Maintain student and family database. Serve as an in-house resource on the integrated enrollment and academic management software.
• Build relationships with feeder schools, educational consultants and admission testers in the community. Represent the school at admission fairs and other community events.
• Provide a welcoming environment and smooth transition for new students and parents. Work with the development office and division heads on events for new families.
• Track enrollment management best practices and benchmarks locally, regionally, nationally, and internationally. Be flexible and creative in outlining strategy.
• Oversee and set enrollment goals using an approach that accounts for the specific needs of the Washington market, lower and middle school divisions, and takes marketing research—in schools and otherwise—into consideration.
• In close collaboration with the communications team, assist in developing a marketing strategy that considers demographics research, market drivers, enrollment trends, and the unique needs of all both divisions of the school. Marketing includes internal and external brand messaging, as retention efforts are as critical as recruitment. Work with development and communications office to develop high-quality marketing materials that effectively convey the school’s messaging and value.
• Communicate clearly and regularly, keeping management and team informed of all relevant information.
• All management responsibility of the admissions office, including supervising the assistant director of admissions. Assist and counsel the assistant director in meeting the goals of the enrollment strategic plan, implementing marketing tools, and working closely with prospective families during the school search in a highly competitive market.
• In collaboration with the Financial Aid Committee, organize and administer the financial aid program. Allocate aid in a manner that is in line with the school’s values and mission and maintain the integrity of the award process and strategic guidelines.
• Build strong relationships with faculty and staff within the school and assist them in articulating the school’s message.
• Help identify potential donors – graduates, parents, the broader community.
• As an all-school administrator, build and maintain a strong presence in both the lower and middle school divisions.
KNOWLEDGE, SKILLS, ABILITIES
• Master’s degree required in a related field that supports the duties and responsibilities of this position.
• 3-5 years’ experience in an admission or advancement office.
• Solid organizational, management, administrative, and public speaking experience.
• Ability to think critically and creatively.
• Willingness to learn the history, culture, and mission of Browne and be familiar with the people and programs in order to tell true and compelling stories in the admissions process.
• A high level of cultural competency for working with diverse groups.
• Experience in budget allocation and making informed financial aid decisions.
• Specialization in admissions and understanding of the key elements in successful recruiting.
• Ability to recognize and express the long-term benefits of a PS-8th grade education and the distinctive value of Browne Academy.
• Because of the challenging independent school market, prior experience with proven results to successfully meet set admissions goals is a must. Successful use of resources including ability to network with feeder schools.
• A passion and understanding for independent schools, with prior experience in enrollment/admissions.
• Excellent computer skills, with a statistical mindset and capacity for deep analysis and data collection and synthesis. Proficiency in Microsoft Excel, Blackbaud, and use of social media highly desirable.
• Ability to thrive in a highly competitive market environment through creative and innovative strategies.
• Collaborative point of view; able to warmly and enthusiastically partner with prospective students, parents, and colleagues during the admissions process.
• Personable, with genuine sense of humor and interest in all aspects of school life.
Peggy Otey, Head of School
5917 Telegraph Road
Alexandria, VA 22310